CUENDE: EXPERIENCE AND INNOVATION
CUENDE is the only company in the world that, thanks to vehicle detection with Big Data from satellite images and Artificial Intelligence algorithms, can measure the impact of Out-of-Home Advertising, providing certified metrics with Blockchain.
Since its founding in 1991, CUENDE has distinguished itself through the innovative use of cutting-edge technologies for measuring Out-of-Home media audiences.
CUENDE's international expansion has brought its services to 14 countries and its technology opens huge business opportunities thanks to services to third parties connected via API.
CUENDE is a company with relevant connections in the Out-of-Homer advertising industry. It is a corporate member of WOOO (World Out-of-Home Organization), PAMRO (Pan-African Media Research Association) and sponsor of ALOOH (Asociación Latinoamericana de Out-Of-Home).
METRICOOH: GLOBAL PRODUCT
The company is developing METRICOOH, a system of easy-to-understand metrics based on traffic intensity calculated from vehicle detection in satellite images and visibility analysis. METRICOOH provides the only available benchmark to compare, plan and sell any billboard in the world that has been tested as complex to measure outdoor advertising spaces as Pakistan or Uganda.
METRICOOH is obtaining accreditation from the MRC (Media Rating Council), a body mandated by the U.S. Congress to verify and accredit media research services. The accreditation, planned for early 2022, will provide METRICOOH with a competitive and differential advantage. METRICOOH will become the only certified data service for Outdoor media.
Several METRICOOH modules are patented in the United States and in several European countries such as the United Kingdom, Germany and Spain.
THE LARGEST BIG DATA SATELLITE IMAGERY
The company is a specialized partner of Maxar, owner of the world's highest resolution commercial satellites. CUENDE access to the largest, most updated and most complete geospatial Big Data of high resolution images. Satellites capture more than 3.5 million square kilometers every day, which will expand exponentially with the launch of the new satellite constellation.
Satellite imagery does not include personal data, so CUENDE's technology complies with current and future privacy laws, ensuring continuity of service in the future.
CUENDE: RECOGNIZED PRESTIGE
The company has been awarded the following distinctions:
Technical Innovation Award from FEPE INTERNATIONAL (Federation of Outdoor Advertising Companies).
ECOVADIS Sustainability Gold Medal 2021.
Selected among the "Best Startups and Market Research Companies in Spain" by BEST STARTUPS EU.
Innovative SME Seal of the Ministry of Science and Innovation.
Quality and the pursuit of excellence in customer satisfaction is ensured by its ISO 900:2015 Quality Management System, certified by Bureau Veritas.
José María Cuende
CEO & Founder
He began his career at Telesincro, developing computers for accounting and payroll management. José María has held different positions in the area of Advertising and corporate development at Fujitsu and ITT / Alcatel. Later he joined Renault as Director of Communication. In this position, José María created and implemented a recognized cost control system for advertising campaigns, at a time when Renault became the best-selling car brand in Spain.
Due to his interest in advertising effectiveness, he co-founded CUENDE Infometrics in 1991, with the vision of creating a research company focused on innovation and the development of advanced research systems. Thanks to his leadership, GEOMEX, Spain's Audience Measurement system, was developed and the company expanded internationally.
José María is a Commercial Professor at the University of Barcelona and graduated from the first university class of Computer Science in Spain.
Director de Expansión & Founder
Daniel is the technical director of GEOMEX, the audience measurement study for Outdoor Advertising in Spain. He is also involved in audience measurement in 14 countries, from Australia to Mexico, and from the UK to South Africa. He participates in the US MRC (Media Rating Council) Outdoor Advertising Measurement Standards Working Committee.
As a university professor he has taught different courses and MBA at various universities and is a recognized international speaker in Outdoor Advertising research. Daniel has been the representative of ESOMAR (International Market Research Association) in Spain from 2005 to 2013 and is currently a member of the ESOMAR Disciplinary Committee.
MICROSOFT and ESOMAR recognized him as the Best Analyst in their first INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data.
Directora de Proyectos y Clientes
Director de Desarrollo Corporativo
Launch of METRICOOH in the United States and its first American client: IBO USA (Independent Billboard Association), which brings together 90,000 outdoors media locations in 170 markets.
Best Startup UE has recognized CUENDE's commitment to innovation and quality by including it in its annual ranking of “Best Startups and Market Research Companies in Spain”, recognizing its excellence in innovation and its beneficial impact on society.
FEPE International, the world association of outdoor advertising companies, awards the Award for Technological Innovation to CUENDE for its audience measurement system.
CUENDE has been awarded the Ecovadis Gold medal in recognition of CUENDE's achievements in Business Sustainability. The score obtained by CUENDE has been higher than 94% of the 75,000 companies evaluated by EcoVadis, making CUENDE worthy of its 2021 Gold medal.
Investment proposal summary:
Cuende offers future investors a participation in the capital stock of its growing company.
The total financing required is structured in two tranches: a first tranche of up to € 2M to complete the launch of the new product and a subsequent tranche of € 3M, to be carried out next year, to boost the company's international expansion.
The percentage of the company that Cuende proposes to offer to investors, in the two operations as a whole, is 20%, offering in this first tranche between 8% and 11% (depending on the amount finally subscribed, which may be between 90% and 125% of the target).